Raising Cane

An interesting piece from the NY Times about sugar's revival, and how it has nothing to with nutritional value.

Pat Crawford of the Center for Weight and Health at the University of California, Berkeley, remembers when sugar was such a loaded word that cereal makers changed the name of products like Sugar Pops to Corn Pops.

Even though overall consumption of caloric sweeteners is starting to drop, Dr. Crawford says an empty calorie is still an empty calorie. And it does not matter whether people think sugar is somehow “retro,” a word used to promote new, sugar-based versions of Pepsi and Mountain Dew called Throwback.

“If people really want to go back to where we were, that means not putting sugar in everything,” she said. “It means keeping it to desserts.”

Amen