Fascinating.
I'm not on Facebook, so take what follows with a hefty pinch of salt, but there's some suggestive evidence that the brain might contemplate other people very differently when that person is a virtual Facebook "page" and not a flesh and blood individual, with a tangible physical presence. Humans, after all, are social primates, blessed and burdened with a set of paleolithic social instincts. We aren't used to thinking about people as computerized abstractions.
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